The idea of my fishing lure came to me when I was deployed in Iraq as a Private Security Contractor.
In the year of 2011; I was hit by a IED (Improvised Explosive Device) in Baghdad, Iraq and thought
my legs were blown off and I would die. After leaving the hospital; I was on bed rest for evaluation. I
remember lying in bed and staring at my legs that were rapped in bandages and I thought “If I get out
of this place alive, I will make something and that is when the thought of my fishing lure came to me.
I was sent home after the explosion due to the injuries I sustained. It took a long time to adjust to the
civilian world again and all I could do is think about the experiences I had in war. After countless
therapy and medical appointments; I started to focus my mind on my idea. I wanted to make a fishing
lure, because fishing is something you can do that finds peace within yourself and enjoy nature. I
find the most joy in watching my kids catch fish and their excited moment of “Dad, Dad, I caught a
fish, I caught a fish”. I want every father or person to enjoy moments like this with my lure. The main
purpose of the lure is to spend quality time with family/ friends and to hook a good size fish. As with
any fishing lure; patience and practice is important. The most important attraction to my lure is people
are intrigued by the heart beat and their imaginations take off.